(UNDER CONSTRUCTION)

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The Library Stories Initiative

 

The Library Stories Initiative is a series of short videos featuring library users telling how the library is of value to them in their lives. The compilation videos will be short, 1-3 minutes in length.  They will be made available to Friends of the Library organizations to increase funding support of libraries to the general public, businesses and to organizations that fund libraries.  They will help promote and demonstrate how libraries have evolved and are still relevant and important in modern times.  And, it will serve as a means through which different Friends of the Library organizations can share their information and pool their resources.  

 

 

WHICH LIBRARIES BENEFIT

 

Beginning in Carpinteria, short videos will be produced for each of the 14 public libraries in Santa Barbara County, featuring people from their branches.   

 

 

HOW THE PROJECT COMES TOGETHER (One Approach)

 

After this proposal is approved and/or revised by the Carpinteria Friends of the Library, this proposal may be submitted to the County’s Library Advisory Board by Gaby Edwards and Patty Manuras.   In addition, Carpinteria FOL may begin the process by contacting Friends organizations.  A video presentation can be made individually to each Friends Board or Carpinteria Friends may invite Board representatives to come to Carpinteria for a video presentation here.  Once the Friends organizations are in agreement, a search for grant funding begins.  Larry Nimmer will assist in applying for grants. 

 

 

SAMPLE VIDEO DESCRIPTIONS

 

Some preliminary sample videos for the Carpinteria library have already been produced.  They can be seen at www.LibraryStories.org (a preliminary site made by Larry Nimmer).  Each short video will feature one or more library patrons, talking about the value of the library.  The end of each video will have a brief appeal to support the viewer’s local library with the appropriate information.

 

This a partial list of library services that may be included in the videos:

Loans of books, eBooks, DVDs, books-on-CD, music CDs
Inter-Library Materials sent to local library for pick-up
Materials can be downloaded on one’s home electronic devices
Computer and Wi-Fi use for emails, social media, research, etc.
An office away from home.
Employment and personal assistance: Prints, Copies, Scans, job search assistance, resume writing assistance
Children’s Story time.
Adult Public Reading Programs
Children’s’ Summer Reading Programs
Adult ESL classes
Homework Center for Youth
Student Tutoring
Benefits of Friends of the Library bookstore
Librarians answer questions about local resources & other research questions
Computer classes & coaches
Family and Youth Arts and Craft programs
Multi-Cultural Programs
Bilingual services
Entertainment Programs
Daily Newspapers and magazines
Services for tourists and travelers including internet, emails, printing boarding passes, etc.
Info about the community and social services for visitors, and for immigrants to find ways to connect to their new community
Book Clubs
Writers Clubs
Community Groups meeting place
A place to meet others - moms meet moms, kids meet kids, a place for the lonely and disenfranchised to feel connected
A destination for grandparents with kids
A sanctuary to study, read, get away or out of inclement weather
Recharge devices (i.e. phones, tablets, computers)
A place to research health issues
Local artists exhibit their work
Seniors on fixed income benefit from the free services
Programs that record oral histories
Services for people with disabilities
A place for homeless people to stay connected

 

 

VIDEO PRODUCTION METHOD

 

Filmmaker Larry Nimmer will go to each of the 14 libraries on three separate occasions, to videotape a variety of library patrons who record their Library Stories.  The Friends of the Library will be asked to also come to the library when Nimmer comes with his camera in order to give their stories about the services and values of the library.  And, other members of the public can also be invited, including local dignitaries, to participate on the days of video recording.  Another option is to have one of the library’s 3 video production days to coincide with a Friends of the Library meeting or library special event.   If the libraries have some existing footage or stills that can be used in the videos, they can give the material to the filmmaker and it might be used.   

 

After the material is videotaped, Nimmer will edit the footage to create four short compilation videos for each of the libraries he visits.  He will also edit a short tag to each of the videos that is a call to support the library through actively supporting each Friends organization and their library.

 

Three videos will also be edited for the County-wide system as a whole. If needed, a separate 30 second or 1 minute PSA will be created for each participating library.  These can play on commercial TV, online, etc.  

 

 

MARKETING & DISTRIBUTION PLAN

 

The Libraries Stories Initiative staff (i.e. Larry Nimmer) will prepare a list of instructions for each of the participating libraries.  Each FOL will be encouraged to have a website and a Facebook page.  The instructions will include how to make a simple web site (using GoDaddy website builder) and how to make a Facebook Page. 

 

Nimmer will submit to each of the libraries the four videos produced for them.  They have an opportunity to request minor changes.  Then, Nimmer sends DVDs of the spots to each FOL and Nimmer also posts them on YouTube.  Each FOL organization can decide how they want to use the four videos.  However, instructions will be supplied with suggestions on how they can be used.

 

These are some of the video outreach methods that will be suggested to the FOL organizations:

Include links to videos in electronic newsletters.  If there are multiple newsletters throughout the year, one video can be used in each of four different newsletter.  In print newsletters, the videos can also be featured with a text link.
A campaign of emails can be sent out to both FOL lists and to personal email lists of FOL members.  Within the emails can be links to the videos.
FOL can use the DVD (or a web link) to play the video(s) at presentations to city councils, supervisors, potential donors, etc.
FOL can send links of the videos to the electronic editions of Noozhawk, Santa Barbara Independent, Edhat and the Santa Barbara News Press and other online publications.
Nimmer will create a 30 second or 1 minute PSA for each participating FOL.  These will be submitted to local TV channels for free community service broadcasting time.  They will also be submitted to the community access TV channel and the City and County government channels.  They will also be submitted to local movie theaters for projection.
The videos can also play at annual FOL meetings.
The videos can be promoted on the home pages of the computers in the library, used by the patrons. 

 

The pilot video(s) will originate in Carpinteria.  The next step may be to share the Carpinteria video project with the County Library Advisory Committee and gain the Committee’s interest and support. If required, individual meetings may be held with Friends groups in the County who didn’t attend the LAC meeting.  Nimmer is willing to attend meetings, at no cost, to help “sell” the idea.  Nimmer is also willing to participate in writing and developing the grant proposals at no charge. 

 

 

PRE-PRODUCTION, PRODUCTION & MARKETING BUDGET

 

This budget includes the production equipment and the filmmaker’s time to shoot and edit the programs:

Pre-Production: Research, phone coordination, visiting library sites to prepare for production.  (5) hours per library X 14 libraries @ $65/hr = $4,550

$4,550

Production: (3) hrs per site visit X 3 visits = 9 hrs @ $100/hr = $900 x 14 sites = $12,600

$12,600 

Editing: (10) hrs to edit (4) videos per site @ $100/hr = $1,000 X 14 sites = $14,000

$14,000

PSA Editing: 2  hrs per library X 14 sites = 28 hrs X $100/hr = 2,800

$2,800

COUNTY SPOTS: (15) hrs editing (3) County spots @ $100/hr =

$1,500

Creation of Implementation Manual: (15) hrs @ $65/hr =

$975

Production Coordination: (2) hrs per site for production coordination and (2) hrs per site for post production (follow up with how to implement the video campaign) = (4) hrs per site X 14 sites = 56 hrs @ $65/hr = $3,640

$3,640

Materials = $250

$250

Travel/gas expenses =

$300

Sub-Total

$40,615

Misc. 10% contingency fee

$4,061

TOTAL

$44,676

 

The cost is approximately $3,191 per library.  If some libraries are not participating, that amount can be deducted from each library that does not participate.

 

 

GOALS

Expand participation and support in Friends of the Library organizations
Expand library participation and support in each community
Increase operating funds for all of the Santa Barbara County public libraries. 
Increase awareness off the value of our local libraries to decision makers and potential library donors.
Increase morale for the FOL and library personnel.
Have local FOL organizations pool information to support each other
Serve as an example to other communities.

 

EXPECTED OUTCOMES

Expand participation and support in Friends of the Library organizations
Expand library participation and support in each community
Increase operating funds for all of the Santa Barbara County public libraries. 
Increase awareness off the value of our local libraries to decision makers and potential library donors.
Increase morale for the FOL and library personnel.
Have local FOL organizations pool information to support each other
Serve as an example to other communities.

.   

 

 

 

HOW PROJECT SUCCESS IS DEFINED

Survey the above issues before and after the project is completed.

 

PITFALLS TO ACHIEVING SUCCESS

Lack of project funding
Isolation of FOL and possible distrust of outsiders
Lack of vision of other FOL or grantors
Not enough patrons at each site to participate give effective answers

 

SPECIFIC EXPECTED OUTCOMES

$?? Are raised through grants for videos
(59) short videos will be produced
The videos are educational and entertaining. 
The videos are used with the marketing methods outlined here and they reach a sizable audience
??% increased income to individual Friends organizations to support libraries.

 

SPECIFICS ON HOW PROJECT SUCCESS IS DEFINED

$?? Are raised through grants
(59) short videos will be produced
The videos are educational and entertaining. 
The videos are used with the marketing methods outlined here and they reach a sizable audience
??% increased income to individual Friends organizations to support libraries..

 

 

GRANTS

 

A plan to research and develop grants and other income sources to financially support the video project will be part of the decision-making process of the Friends Board and will include the assistance and full participation of Larry Nimmer.

 

 

OWNERSHIP

 

Each individual library will own the rights to the videos produced for their library as long as footage from it can also be used in County-wide videos and other offshoots of this initiative.   

 

 

FUTURE PLANS

Replicate this initiative in other communities.

 

 

LARRY NIMMER BIOGRAPHY

 Larry Nimmer has spent the last 40 years creating films and giving people a platform to express themselves.
 
Nimmer started his career as a News Producer/Director at the CBS Affiliate in San Francisco in the late 1070’s.  In the 80’s, Nimmer became a music video Producer/Director and helped to develop the “rock video” format with early ground breaking music videos featured on MTV 
 
In the 1990’s and onwards, Nimmer has had a successful career producing documentaries, commercials and entertainment specials which have won several Emmy nominations.  
 
In the mid 2000’s, Nimmer worked for Michael Jackson and subsequently produced the documentary “The Untold Story of Neverland” which premiered at the Santa Barbara Film Festival. 
 
Nimmer was the founder of The International Student Film Festival which has featured award winning young film makers from such diverse places as Belarus, Zimbabwe and China.
 

Nimmer has been a frequent library user all his life and is dedicated to helping library users to tell their stories.  He has served as Carpinteria’s representative to the County Library Board and he’s currently a member of Friends of the Carpinteria Library.  Nimmer says that, “Libraries promote civil discourse and help people become effective members of their community.”

TBT


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Library Stories USES THE NATURAL CURIOSITY OF CHILDREN TO TEACH MATH, READING, AND CRITICAL THINKING SKILLS.

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TBT


Library Stories takes a whole-child approach to elementary education. Teachers, administrators, counselors, and support staff work together to meet the intellectual, social, behavioral, and emotional needs of each and every child we serve.

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